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Customer journey: How to tailor messages to reach consumers effectively [Infographic]

In order to reach your target audience, you need to know how to target them. Marketing communications should be highly customized based on where a potential customer is in the buying process, what their previous touch-points are with the company, their interests, and their industry. You can reach consumers more effectively by tailoring your messages […]

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Working from home tips for productivity

Companies are increasingly starting to offer flexible schedules and work from home days. Some are taking it a step further and employing a 100% remote workforce. This exciting new trend comes with many benefits, such as increased schedule flexibility, no long commutes, and a team who can be online 24/7 thanks to different time zones. […]

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5 Social media marketing tools to boost sales

Social media may not be a top priority for a B2B company, but there is merit to claiming your profiles. If you have the time and resources, you could even invest in lead generation and customer targeting. In this post we’ll go over social media uses for B2B companies and some social media marketing tools […]

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The Importance of Technology in Modern Marketing

Technology strategic plans often prioritize the wrong areas for improvement, too many activities at once, or fail to explain why one improvement is more important than another. Ineffective prioritization ends up wasting money and opportunities. Technology evolves rapidly, and can change characteristics of society from national security to our daily lives. The Strategic Role of […]

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How the Internet Changed the Marketing Landscape

Promotion, one of the 4 P’s of marketing, includes any means of spreading the word about a product or service. Identifying groups of potential customers is just the first step in selling; an equally important component of any marketing strategy is the selection of communication tool that will be used to carry the marketing message. […]

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How can we change the way we communicate for the better?

After letting us explore the menu for a couple of minutes, the waiter came back. Expecting we have decided the food we want to order, he asked: “So Sir, ano po order nila?” But Marco, my son, was getting into a tantrum over an online game he was playing on his iPad. Instead of telling […]

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