Blog

Latest Entries

Finding Objectives and Key Results (OKR)

Objectives and key results (OKR) are important to know in order to guide the strategic direction of the company, and how you measure success. Here’s how to define and measure your OKRs. Define OKR An objective, much like in a marketing plan, must be actionable and have a time limit. For example, you can say […]

READ MORE
Customer journey: How to tailor messages to reach consumers effectively [Infographic]

In order to reach your target audience, you need to know how to target them. Marketing communications should be highly customized based on where a potential customer is in the buying process, what their previous touch-points are with the company, their interests, and their industry. You can reach consumers more effectively by tailoring your messages […]

READ MORE
Working from home tips for productivity

Companies are increasingly starting to offer flexible schedules and work from home days. Some are taking it a step further and employing a 100% remote workforce. This exciting new trend comes with many benefits, such as increased schedule flexibility, no long commutes, and a team who can be online 24/7 thanks to different time zones. […]

READ MORE
5 Social media marketing tools to boost sales

Social media may not be a top priority for a B2B company, but there is merit to claiming your profiles. If you have the time and resources, you could even invest in lead generation and customer targeting. In this post we’ll go over social media uses for B2B companies and some social media marketing tools […]

READ MORE
The Importance of Technology in Modern Marketing

Technology strategic plans often prioritize the wrong areas for improvement, too many activities at once, or fail to explain why one improvement is more important than another. Ineffective prioritization ends up wasting money and opportunities. Technology evolves rapidly, and can change characteristics of society from national security to our daily lives. The Strategic Role of […]

READ MORE
How the Internet Changed the Marketing Landscape

Promotion, one of the 4 P’s of marketing, includes any means of spreading the word about a product or service. Identifying groups of potential customers is just the first step in selling; an equally important component of any marketing strategy is the selection of communication tool that will be used to carry the marketing message. […]

READ MORE