Latest Entries

A guide to loyalty marketing

Who would you rather do business with? A company that values you and keeps winning you over with personalized promotions and awesome content? Or a company that saves their best stuff for their new customers and completely ignores you once you’ve made that first purchase? I know which one I’d pick.

Retail trends in the Philippines all business owners should watch out for

As shopping habits and expectations of consumers evolve, the retail industry is changing also. To keep up with customer expectations, new technologies are growing rapidly and being pumped into retail. Whether it is new innovative tech or a change in consumer perception, there are some important new trends in retail that businesses in the Philippines […]

8 ways upgrading your tech can help you sell more in-store

The primary benefit of retail technology is to improve business operations and help maintain a healthy bottom line. The retail journey has always been transactional in nature, with the barter or trade being a key aspect of the process. Today, however, the route to making a sale tends to be more relationship-based. Building a connection […]

5 Ways to Boost Your In-Store Marketing

Marketing products, promotions, and offers can be difficult, but marketing once customers are already in-store is surprisingly well-received. Customers inside stores have already made the decision to purchase and are often simply looking for things they want or need. Utilizing signage, especially digital, across your store is the easiest way to boost your in-store marketing […]

5 Offline marketing best practices

Moving from digital marketing to digital and physical or offline-only can be confusing and difficult. Whether you’re accustomed to marketing or are looking for new strategies and best practices for your first campaigns, offline marketing is both vastly similar and dramatically different from digital marketing. With no option to push marketing content to a set […]

Ultimate list of collaboration technologies that are improving business connectivity

If you want to stay successful in business, you need to stay connected– both with your team and with your vendors and clients. Twenty years ago, just 3.6% of the world used the internet and the tools it offered. By the end of last year, that number had gone up to 54.4% of the global […]