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Working from home tips for productivity

Companies are increasingly starting to offer flexible schedules and work from home days. Some are taking it a step further and employing a 100% remote workforce. This exciting new trend comes with many benefits, such as increased schedule flexibility, no long commutes, and a team who can be online 24/7 thanks to different time zones. […]

5 Social media marketing tools to boost sales

Social media may not be a top priority for a B2B company, but there is merit to claiming your profiles. If you have the time and resources, you could even invest in lead generation and customer targeting. In this post we’ll go over social media uses for B2B companies and some social media marketing tools […]

The Importance of Technology in Modern Marketing

Technology strategic plans often prioritize the wrong areas for improvement, too many activities at once, or fail to explain why one improvement is more important than another. Ineffective prioritization ends up wasting money and opportunities. Technology evolves rapidly, and can change characteristics of society from national security to our daily lives. The Strategic Role of […]

How the Internet Changed the Marketing Landscape

Promotion, one of the 4 P’s of marketing, includes any means of spreading the word about a product or service. Identifying groups of potential customers is just the first step in selling; an equally important component of any marketing strategy is the selection of communication tool that will be used to carry the marketing message. […]

How can we change the way we communicate for the better?

After letting us explore the menu for a couple of minutes, the waiter came back. Expecting we have decided the food we want to order, he asked: “So Sir, ano po order nila?” But Marco, my son, was getting into a tantrum over an online game he was playing on his iPad. Instead of telling […]

Printer selection: How to choose the right one

Whether for a home or office use, printers are widely used everywhere for creative endeavors, legal documents, even travel applications. This article will help to guide you in your printer selection. Do you want a standard stand-alone printer, or a multi-function all-in one device, which includes a scanner and copier (some models even have faxing capabilities)? […]

USBs today: Technology explained

A USB, short for Universal Serial Bus, is an industry standard developed in the mid-1990s that defines the cables, connectors and communications protocols used for connection and power supply between computers and electronic devices. USBs were designed to standardize the connection of computer peripherals (including keyboards, pointing devices, digital cameras, printers, portable media players, disk drives and network adapters) to personal computers. USBs have become commonplace on other devices, such […]

Management and Self-Awareness

“Know yourself and you will win all battles.” – Sun Tzu, The Art of War While corporate management is arguably not as bloody as leading an army into battle for control of China, it is no walk in the park either. As a manager you are not simply looking after the best interest of your […]

How Technology Changed Marketing in the Philippines

Classified as a lower-middle income economy, the Philippines is unsurprisingly not on top of the latest trends when it comes to technology. However, thanks to a global network of partners, a growing economic sector, and increasingly accessible new technology, we are fast catching up. These leaps and bounds mean that we now have access to […]