Digitization or digital transformation is one of the top trends of the past few years, to the point where, as a buzzword, it’s almost meaningless. However, the truth remains that modern organizations need to embrace digital, and digital transformation is the way to get there.
Yet, while a significant portion of organizations are mobilizing for digitization, research by McKinsey & Company shows that less than a third of transformation efforts are successful. With failure linked to such diverse issues as failure to onboard leadership, failure to change employee mindset, and lack of appropriate tooling, organizations can take clear steps to increase success rate and make a successful digital transformation.
Digital transformation is about adopting digital technology as part of business process and structure. In short, it’s a remediation for businesses that have failed to evolve with technology because it means adopting that technology now that it’s mature. The following steps will help your organization to successfully navigate this step.
Leadership is one of the most important elements of any initiative, because it pushes information, motivation, and mindset.
Here, the two most important aspects of leadership are pushing leadership adoption of digital transformation and pushing a sense of urgency surrounding digital transformation. This means that management and senior management all the way up to the CEO have to adopt and be enthusiastic about the transformation.
Most organizations begin training management and senior staff months in advance of implementing a digital transformation initiative for this purpose. Can getting leadership on board actually improve the success of a digital transformation initiative?
McKinsey showed that organizations with actively engaged senior staff have a 73% higher chance of a successful digital transformation.
While this statistic doesn’t look at the fact that organizations with engaged senior staff likely have better implementation and adoption programs as well, it is important to consider.
Good communication is essential for digital transformation. Here, it’s important to establish a clear narrative surrounding the transformation, so that employees understand what tools are for, why they are there, and to ensure that employees know it isn’t about restructuring and that their jobs will be protected.
This also means creating clear avenues for employees to learn new skills, to understand new technologies, and to adopt the ideas being pushed at them.
Fostering the right mindset for digital transformation is important. This means creating a clear line of communication relating to timeline, results, and goals. You can establish a timeline, introduce workshops and classes, offer virtual learning, and create initiatives like virtual or digital signage dashboards showing results to keep employees motivated and moving forward.
Changing mindset is a challenging aspect of digital transformation, but one of the most important for long-term success.
Digital tools are one of the keys to a true digital transformation. They form the backbone of actually “becoming digital”, meaning that your choice and implementation of digital tooling will likely make or break your transformation.
Digital tooling is often what people think about first when they consider digital transformation. Here, the goal is often to upgrade legacy systems to cloud and digital-first applications to enable new possibilities, different ways of working, and more versatile work.
Actual implementation will heavily depend on your organization and its needs:
Digitizing technologies can reduce costs but it’s important to assess needs and costs of implementation to determine if moving to a new technology is a profitable decision, and why.
Supporting digital tools with quality structure including network, servers, central management, and scalability. This will be extremely important depending on the tools and solutions you choose, as you may greatly increase network load or server load by moving more items onto digital.
Here, many organizations should consider creating a very strong network, but may want to use cloud solutions for servers and data storage. Why? Cloud servers are scalable, accessible from anywhere, and have the potential to greatly reduce costs for organizations while offering more features, security, and solutions.
It’s crucial to follow up changes to tooling with changes in business process and work process. Many organizations begin to implement frameworks like Agile during digital transformation, which necessitates changing processes and work methods. Others attempt to implement digital transformation with no changes to work methods. The latter will most likely fail because the goal of digital transformation is to change how people work.
A successful digital transformation means that employees adopt faster, flexible approaches to work to enable creativity, faster delivery to the consumer, and reduced costs in case of failure.
A digital transformation is about adopting modern technology and using it to become more versatile, to move more quickly, and often to reduce costs. However, these changes can be time-consuming, costly, and sometimes traumatic to the organization itself.
Making change work often relies on taking steps to foster adoption and motivation to change, creating structure to support that change, and creating goals to work towards. Depending on your organization, you will need a combination of motivation and communication, tooling, and business processes to support that to actually succeed.
As digital signage becomes more commonplace throughout businesses, the opportunities to use in-office screens are nearly endless. Digital signs are a great way to communicate within your office by removing the burden of checking internal portals, social networks, and emails to gain access to important in-office information.