Classified as a lower-middle income economy, the Philippines is unsurprisingly not on top of the latest trends when it comes to technology. However, thanks to a global network of partners, a growing economic sector, and increasingly accessible new technology, we are fast catching up. These leaps and bounds mean that we now have access to modern, sophisticated tools for everything from education, business operations, and marketing.
The three main ways that technology is changing marketing in the Philippines include a shift in portability, improved and editable aesthetics, and advanced tracking.
Now that laptops are more lightweight and come with new operating systems designed to work quickly and efficiently, marketing can be done from anywhere. A powerpoint can be reviewed from a cellphone, a survey can be taken on a tablet, and data can be analyzed with just a laptop and reliable Internet connection on the beach. As a country with insufficient infrastructure and traffic jams that can take hours, being able to utilize your commute time to close deals and refine marketing materials will play a key role in innovation and improvement.
Here are some tools that can help you turn your marketing team into a mobile workforce.
Aesthetics has always played a large role in marketing, from the ad campaigns in the 90s to the billboards we see plastered across Manila today. What catches your eye catches your interest, and that is where the money goes. With new technology, creating an aesthetically pleasing marketing piece is easier than ever, and it makes design more accessible to marketers who may not have a background in graphic design or the arts. Small edits don’t take an entire graphic design team anymore, which means with the right software a copy edit only takes a few seconds versus back-and-forth email directions.
Here are a few online tools that allow you to create beautiful designs.
Finally, and possibly most game-changing, is the effect technology has on monitoring and metrics. Just a few decades ago, we could only submit our marketing efforts into the void and hope they got us some customers. Now, we can not only track each campaign, we can monitor the return on investment on every detail of a marketing campaign. With UTM tags, we can now see exactly where each website viewer comes from, so we can monitor our biggest traffic drivers. Instead of relying on your customers to tell you how they discovered your business, you can track the success rates of affiliate and referral programs.
Below are a few tools you can use to track and analyze the ROI of your campaigns.
By taking advantage of portable and efficient technology, marketing departments will be able to operate on-the-move and from anywhere. This will create a fast-moving shift towards agile marketing, paving the way for innovation and allowing us to keep up with industry trends. Marketing departments will have more control over design, allowing for beautiful and functional pieces with less turnover time. Finally, marketing teams have more access to metrics and measurement systems. This means we’ll be able to gain valuable insight into our target markets like never before.
Network maintenance is crucial to ongoing performance, no matter what you’re running on that network. Network performance management is an essential because it’s the only way to ensure networks offer performance throughout the day, handle peak periods without crashing, and that data-loss and latency aren’t causing issues on your servers, application, or signage.
Your IT infrastructure optimization will heavily depend on your current structure, IT teams, resources, and ability to upgrade or make changes. In some cases, you won’t have the tools or resources to truly optimize for digitization in-house. In this case, outsourcing your solutions is likely the best option, and will likely offer more in terms of efficiency than investing in your own resources.
Digital signage is extremely flexible, can often be tailored to meet very specific needs, and is easy to choose in a way that creates modular solutions for different environments. If you’re not entirely sure of what you need, it’s always a good idea to consult a professional installer who can recommend very specific solutions for each application in your organization.