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Customer journey: How to tailor messages to reach consumers effectively [Infographic]


In order to reach your target audience, you need to know how to target them. Marketing communications should be highly customized based on where a potential customer is in the buying process, what their previous touch-points are with the company, their interests, and their industry. You can reach consumers more effectively by tailoring your messages for each step of the customer journey.

This resource explains what to say and how to say it, when it comes to tailoring messages based on the customer journey. Check out the infographic below to learn more.

How to tailor messages to customer journey stages

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Managed Print Services 101: Why You Need to Give Your Office a Print (Eco)System Upgrade [Infographic]

The typical office printing environment can get messy, and messy is costly. Managed print services (MPS) is defined as the outsourced management of business risks associated with large volume printing within companies that have scaled their business. MPS enables businesses to gain visibility and control over their printing environment, which cuts overhead costs and improves […]


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7 Audio-Visual Technology Trends to Stay Ahead of the Curve [Infographic]

Your competitors are using technology to increase their sales, equip their team, and gain an industry advantage. Take a look at these audio-visual technology trends to see how they can be applied to your own business success. Lamp-less projectors: These use LED lights, reducing waste by lasting longer than their typical projector lamp counterparts. They’re […]


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Can Print Actually Be Sustainable? [Infographic]

The average office worker in the USA uses 10,000 sheets of paper, every year. In order to conserve paper, save money, and move into a more modern culture, many offices are switching over to paperless policies. They eliminate the use of paper and printing by moving everything into a digital space, where their team members […]


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