Four years ago, luxury consumption shifted away from goods and material possessions towards experiences, travel, and dining. As such, a hotel is no longer just a bed for the night, but an opportunity to indulge the senses, feed the ego, and add a touch of magic to everyday life. Luxury hotels are considered one of the highest opportunity segments in the travel industry - predicted to grow to $209.3 billion by 2027. But for some, a luxury hotel experience is hard to describe. It’s a combination of elements that come together in a unique fashion, creating an aura of elegance, opulence, and character. Notably, a luxury hotel experience doesn’t feel forced - it’s an innate character that flows through the lobby, into the bar and dining area, around the rooms, and out onto the roof terrace. How do you create such a luxury hotel experience?