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Visual psychology tactics for your digital signage

Did you know that up to 90% of our decision-making process is unconscious? While customers, employees, and diners might think they’re making rational and logical decisions, the reality is they’re not. And this has some interesting implications for your digital signage. In this week’s blog, we’re exploring advertising psychology and sharing five visual psychology tactics […]

How to use QR codes to enhance customer experience

With consumers having more choice than ever before, outstanding customer experience is no longer a nicety – it’s a necessity. Using QR codes can help you create a seamless, engaging, and exciting experience for customers that sees them returning to your brand time and time again. What are QR codes? A QR code (quick response […]

5 digital marketing myths you need to stop believing

As digital continues to evolve and grow, you and your business’ marketing efforts will grow and evolve, too. Take the time to learn where your audience hangs out in the digital space, start there, and take it one step at a time.

5 Keys of B2B Marketing

Marketing to businesses is massively different from consumer marketing. Individuals making purchase decisions for the organizations they represent must often put more thought, care, and rationalization into any purchase or investment, necessitating a marketing process intrinsically different from selling to that same consumer for their own needs. The B2B decision-maker is rational, budget-conscious, and value-conscious, […]

10 tips for a successful digital advertising campaign

Digital screens are one of the most effective ways to advertise to your potential customers – when done right. Creating a successful digital advertising campaign that maximizes the ROI from your digital screens requires skill, attention, and use of the following not-to-be-missed tips.

10 questions to ask before investing in digital signage

Investing in digital signage is a big step for your business. You want your screens to entice customers, inform employees, speed up menu choices, and increase basket size – finding the right digital supplier is one of the biggest factors in your success.

A guide to loyalty marketing

Who would you rather do business with? A company that values you and keeps winning you over with personalized promotions and awesome content? Or a company that saves their best stuff for their new customers and completely ignores you once you’ve made that first purchase? I know which one I’d pick.

5 Ways to Boost Your In-Store Marketing

Marketing products, promotions, and offers can be difficult, but marketing once customers are already in-store is surprisingly well-received. Customers inside stores have already made the decision to purchase and are often simply looking for things they want or need. Utilizing signage, especially digital, across your store is the easiest way to boost your in-store marketing […]

5 Offline marketing best practices

Moving from digital marketing to digital and physical or offline-only can be confusing and difficult. Whether you’re accustomed to marketing or are looking for new strategies and best practices for your first campaigns, offline marketing is both vastly similar and dramatically different from digital marketing. With no option to push marketing content to a set […]

11 ways to increase marketing efficiency

Did you know that only 28% of marketers are satisfied with their conversion rates? That’s what eConsultancy discovered in their annual conversion rate optimization (CRO) report. Yet 99% of marketers see conversions as important to their digital marketing strategy and 50% see them as crucial. According to HubSpot’s State of Inbound 2018 report, 63% of […]

6 reasons to invest in retail technology

The retail sector is as strong as ever and expected to grow by an additional 4.8 percent over the next five years, according to a recent Deloitte study on the global powers of retail. Tech giants are investing more heavily in retail technology to help to speed up operations, gain access to a wider, more […]

Best practices for advertising a sale: A checklist for sale season

The holiday shopping season is almost here. You are about to enter the season of sales and special promotions, starting with the Black Friday exclusive offers and ending with the early January sales. But running a sale can be tricky, especially when you are battling against the special offers and incentives your competitors are putting […]

5 ways to streamline your marketing messaging

The one thing that unites all of the world’s best-selling brands is that they have a clear, streamlined marketing message. Although it may seem impossible to replicate the business successes of Apple, Nike, Amazon or Microsoft, there is much to be learned from their successful marketing strategies. Whilst marketing options are broad, successful marketers understand […]

How to capture consumer attention with tech

Ten years ago, a report from the University of California found that we take in 34GB of information every single day– roughly the equivalent of reading a book a day. This was before 1.47 billion of us began logging into Facebook or watched 1 billion hours of YouTube videos every day. Before hundreds of social […]