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Use technology to streamline your marketing messaging

Is your marketing messaging as consistent as it should be? Do your ads, organic social media content, email sequences, and offline efforts fit together and complement each other? Consistent branding across all your promotional efforts is crucial for long term success. It all comes down to your brain’s neurochemistry. When you experience something like a […]

Building a B2B website in the Philippines

In the beginning of 2016, Versatech was facing an identity problem. We didn’t have a functional website, our marketing materials weren’t professional, and we had trouble distinguishing ourselves from our sister companies. We didn’t even have a tagline. We did, however, have an exciting opportunity to build this brand with so much potential from the […]

Finding Objectives and Key Results (OKR)

Objectives and key results (OKR) are important to know in order to guide the strategic direction of the company, and how you measure success. Here’s how to define and measure your OKRs. Define OKR An objective, much like in a marketing plan, must be actionable and have a time limit. For example, you can say […]

5 Social media marketing tools to boost sales

Social media may not be a top priority for a B2B company, but there is merit to claiming your profiles. If you have the time and resources, you could even invest in lead generation and customer targeting. In this post we’ll go over social media uses for B2B companies and some social media marketing tools […]

The Importance of Technology in Modern Marketing

Technology strategic plans often prioritize the wrong areas for improvement, too many activities at once, or fail to explain why one improvement is more important than another. Ineffective prioritization ends up wasting money and opportunities. Technology evolves rapidly, and can change characteristics of society from national security to our daily lives. The Strategic Role of […]

How the Internet Changed the Marketing Landscape

Promotion, one of the 4 P’s of marketing, includes any means of spreading the word about a product or service. Identifying groups of potential customers is just the first step in selling; an equally important component of any marketing strategy is the selection of communication tool that will be used to carry the marketing message. […]

How can we change the way we communicate for the better?

After letting us explore the menu for a couple of minutes, the waiter came back. Expecting we have decided the food we want to order, he asked: “So Sir, ano po order nila?” But Marco, my son, was getting into a tantrum over an online game he was playing on his iPad. Instead of telling […]