Technology strategic plans often prioritize the wrong areas for improvement, too many activities at once, or fail to explain why one improvement is more important than another. Ineffective prioritization ends up wasting money and opportunities.
Technology evolves rapidly, and can change characteristics of society from national security to our daily lives. The Strategic Role of Technologies aims to understand how technology and innovation is transforming the world we live in.
Technology such as the web, mobile phones, social media, and customer relationship management systems greatly affect modern marketing. Tech helps businesses grow and prosper, create relationships, strengthen the effectiveness of organizations, allow people to learn about one another, and greatly affects the way companies communicate with prospective customers. Every marketer is starting to view technology as an important factor when it comes to development and growth.
Technology is definitely an important and strategic tool to increase your overall efficiency and stay on top of the competitors. Though the role of marketing has not changed due to technology, which is the dynamic power in buyer seller relationships, the corporate attitudes toward the marketing function and marketing approaches have all been impossible to separate save for the change brought about by rapid evolution of technology.
Through the use of the Internet, consumers have gained access to multitudes of data from around the world; data that is timeless, critical and verifiable. With just a click of a button consumers can gain meaningful insights about companies and their products. They can compare products, find lower prices, read reviews and even communicate with other users thru forums about product quality and buyer satisfaction.
The evolution of marketing from the past years will find that technology started as a minor role player, and evolved into the star of the show.